Well that's nice

One of our agencies was named Interactive Agency of the Year today and another as the runner-up. That's a good thing.

The question is why?

For the most part 'of the year' awards are a measure of momentum. A good run of new business and higher profile campaigns from September through Novmember helps a lot as it puts you front and center in the judging season. In fact those three months are probably worth double the identical performance in the quarter from January to March.

The most important thing to realise if you win is that expectations of your ability to deliver grow and it's really easy to slip from the top of the mountain. Also your staff become targets for your competitors so you have to do everything humanly possible to retain them.

In many ways being average is easier but if you were forced to choose.............