So the rumour is that Google has hired a vey high profile ad guy to run what might just be an ad agency inside Google. What does this mean? Well a lot of curiosity and no little trepidation in what used to be Masdison Avenue. There are a lot of people who think their lunch will be eaten by a company that has resources they can only imagine.
Are they right? Sure if they don't adapt. Advertising isn't dead, creativity is still magic and even humble media planning and buying cannot be reduced to an algorithm all the time and every time yet and yet...if we can't fix the production model on the one hand and the data model on the other we will lose share to those that can.
Google has a habit of shaking us awake. We should thank them as well as fear them.
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