I have run into a number of Facebook execs since my last post. They remain convinced that their integrity is not challenged by the model and that previous life changers such as opening up beyond the college community and the development of mini feed looked threatening but ended up being embraced.
My own view remains that this is very very different and creating the social shill on the back of very personal data creates a benefit to Facebook ludicrously out of proportion to the benefit to the community.
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