This could be a breakthrough moment for Yahoo! which until now has really been an old media company relying on monetizing display ad inventory for its earnings. Now it looks like it wants to be a new media company:
- creating inventory through collaboration and open platforms rather than publishing
- leveraging search as a behavior rather than as an excuse for publishing a directory
- recognizing the value of the interconnected data it collects
Given that the industry would never have developed at the speed it has without Yahoo! we can only wish them well.
No comments:
Post a Comment