The sweet smell of the pitch

Another day, another dollar. Pitch time in 40 minutes. I like this one because it connects the new and the old. This client has a multi-generation media franchise with a particular media segment which with the odd exception has abjectly failed in evolving in the digital world.

We are going to tell them how to make that happen and their prize will be clear leadership in the category achieved by shaping it to their will, to the benefit of the consumer, their media partners and themselves. How can that be a bad thing.